Handbook Of Market Segmentation
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Handbook of Market Segmentation
| Author | : Art Weinstein |
| Publisher | : Psychology Press |
| Total Pages | : 268 |
| Release | : 2004 |
| Genre | : Business & Economics |
| ISBN | : 9780789021571 |
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This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximising corporate resources.
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