Handbook of Marketing Research Methodologies for Hospitality and Tourism

Handbook of Marketing Research Methodologies for Hospitality and Tourism
Author: Ronald A. Nykiel
Publisher: Psychology Press
Total Pages: 383
Release: 2007
Genre: Hospitality industry
ISBN: 0789034263
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Download Handbook of Marketing Research Methodologies for Hospitality and Tourism Book in PDF, Epub and Kindle

The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings.


Handbook of Marketing Research Methodologies for Hospitality and Tourism
Language: en
Pages: 383

Handbook of Marketing Research Methodologies for Hospitality and Tourism

Authors: Ronald A. Nykiel
Categories: Hospitality industry
Type: BOOK - Published: 2007 - Publisher: Psychology Press

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The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of r
Handbook of Research Methods for Tourism and Hospitality Management
Language: en
Pages: 584

Handbook of Research Methods for Tourism and Hospitality Management

Authors: Robin Nunkoo
Categories: Business & Economics
Type: BOOK - Published: 2018-07-27 - Publisher: Edward Elgar Publishing

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As research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is di
Handbook of Hospitality Marketing Management
Language: en
Pages: 576

Handbook of Hospitality Marketing Management

Authors: Haemoon Oh
Categories: Business & Economics
Type: BOOK - Published: 2009-11-04 - Publisher: Routledge

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This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. In
Marketing Research for the Tourism, Hospitality and Events Industries
Language: en
Pages: 294

Marketing Research for the Tourism, Hospitality and Events Industries

Authors: Bonita Kolb
Categories: Business & Economics
Type: BOOK - Published: 2018-01-29 - Publisher: Routledge

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This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course l
Handbook of Consumer Behavior, Tourism, and the Internet
Language: en
Pages: 336

Handbook of Consumer Behavior, Tourism, and the Internet

Authors: Juline E. Mills
Categories: Business & Economics
Type: BOOK - Published: 2013-07-04 - Publisher: Routledge

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Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitali