Handbook Of Marketing Scales
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Handbook of Marketing Scales
Author | : William O. Bearden |
Publisher | : SAGE |
Total Pages | : 568 |
Release | : 1999-11-12 |
Genre | : Business & Economics |
ISBN | : 9780761910008 |
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A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.
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