Handbook of Marketing Strategy
Language: en
Pages: 529
Authors: Venkatesh Shankar
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Edward Elgar Publishing

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This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, includi
CIM Handbook of Strategic Marketing
Language: en
Pages: 299
Authors: Colin Egan
Categories: Business & Economics
Type: BOOK - Published: 2010-02-17 - Publisher: Taylor & Francis

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The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensio
Handbook of the Economics of Marketing
Language: en
Pages: 632
Authors:
Categories: Business & Economics
Type: BOOK - Published: 2019-09-19 - Publisher: Elsevier

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Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, p
The SAGE Handbook of Marketing Theory
Language: en
Pages: 546
Authors: Pauline Maclaran
Categories: Business & Economics
Type: BOOK - Published: 2009-12-04 - Publisher: SAGE

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Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international
Marketing Strategy and Management
Language: en
Pages: 0
Authors: Michael J. Baker
Categories: Business & Economics
Type: BOOK - Published: 2014-12-19 - Publisher: Red Globe Press

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The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) a