Handbook of Media Management and Economics
Language: en
Pages: 747
Authors: Alan B. Albarran
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Psychology Press

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This handbook provides a synthesis of current work and research in media management and economics, and establishes an agenda for future activities. It will serv
Handbook of Social Media Management
Language: en
Pages: 858
Authors: Mike Friedrichsen
Categories: Business & Economics
Type: BOOK - Published: 2013-05-28 - Publisher: Springer Science & Business Media

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Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. So
Handbook on the Economics of the Media
Language: en
Pages: 417
Authors: Robert G Picard
Categories: Business & Economics
Type: BOOK - Published: 2015-02-27 - Publisher: Edward Elgar Publishing

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Media industries and services present a complex set of challenges to economic analysis: challenges made more difficult by the technological changes that have be
Handbook of Media Management and Economics
Language: en
Pages: 746
Authors: Alan Albarran
Categories: Business & Economics
Type: BOOK - Published: 2006-04-21 - Publisher: Routledge

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This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primar
Media Economics and Management
Language: en
Pages: 154
Authors: Sathya Prakash Elavarthi
Categories: Business & Economics
Type: BOOK - Published: 2021-09-28 - Publisher: Taylor & Francis

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This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data.