Handbook Of New Product Development Management
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Handbook of New Product Development Management
Author | : Christoph Loch |
Publisher | : Routledge |
Total Pages | : 560 |
Release | : 2008 |
Genre | : Business & Economics |
ISBN | : 0750685522 |
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This text provides a comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field.
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