Handbook of Research Methods for Marketing Management
Language: en
Pages: 392
Authors: Nunkoo, Robin
Categories: Business & Economics
Type: BOOK - Published: 2021-10-22 - Publisher: Edward Elgar Publishing

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Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research back
The Handbook of Marketing Research
Language: en
Pages: 721
Authors: Rajiv Grover
Categories: Business & Economics
Type: BOOK - Published: 2006-06-23 - Publisher: SAGE

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The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi
Handbook of Market Research
Language: en
Pages: 0
Authors: Christian Homburg
Categories: Business & Economics
Type: BOOK - Published: 2021-12-03 - Publisher: Springer

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In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal app
Handbook of Marketing Analytics
Language: en
Pages: 713
Authors: Natalie Mizik
Categories: Business & Economics
Type: BOOK - Published: 2018 - Publisher: Edward Elgar Publishing

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Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy a
Handbook of Qualitative Research Methods in Marketing
Language: en
Pages: 616
Authors: Russell W. Belk
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Edward Elgar Publishing

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The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing researc