Handbook Of Research On Achieving Sustainable Development Goals With Sustainable Marketing
Download Handbook Of Research On Achieving Sustainable Development Goals With Sustainable Marketing full books in PDF, epub, and Kindle. Read online free Handbook Of Research On Achieving Sustainable Development Goals With Sustainable Marketing ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing
Author | : Gigauri, Iza |
Publisher | : IGI Global |
Total Pages | : 478 |
Release | : 2023-06-26 |
Genre | : Business & Economics |
ISBN | : 1668486830 |
Download Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing Book in PDF, Epub and Kindle
The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has also been transforming from the sustainability point of view as emerging social and ecological problems caused by the exponential growth require sustainable solutions and joint efforts. Sustainable marketing intends to integrate ecological, social, and ethical concerns while creating value. Consumers, along with other stakeholders, expect that brands will contribute to work toward the sustainable development goals; therefore, companies need to redesign their marketing initiatives to create, promote, and deliver values that are in line with sustainability. The Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing illuminates current developments in sustainable marketing and the new trends and tendencies concerning the concept in theory and practice. The book also explores the concept of sustainable marketing in todays context of the digital age, explains its boundaries and benefits, and describes the challenges and opportunities as well as the advantages and potential disadvantages of sustainable marketing and branding efforts. Covering key topics such as branding, marketing ethics, and corporate social responsibility, this premier reference source is ideal for marketers, business owners, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.
Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing Related Books
Pages: 478
Pages: 461
Pages: 684
Pages: 1235
Pages: 377