Handbook Of Research On Customer Engagement
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Handbook of Research on Customer Engagement
| Author | : Linda D. Hollebeek |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 544 |
| Release | : 2019 |
| Genre | : Business & Economics |
| ISBN | : 1788114892 |
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Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.
