Handbook of Research on Mobile Marketing Management

Handbook of Research on Mobile Marketing Management
Author: Pousttchi, Key
Publisher: IGI Global
Total Pages: 582
Release: 2009-11-30
Genre: Computers
ISBN: 1605660752
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Download Handbook of Research on Mobile Marketing Management Book in PDF, Epub and Kindle

"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.


Handbook of Research on Mobile Marketing Management
Language: en
Pages: 582

Handbook of Research on Mobile Marketing Management

Authors: Pousttchi, Key
Categories: Computers
Type: BOOK - Published: 2009-11-30 - Publisher: IGI Global

GET EBOOK

"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
Handbook of Marketing Strategy
Language: en
Pages: 529

Handbook of Marketing Strategy

Authors: Venkatesh Shankar
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Edward Elgar Publishing

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This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, includi
Mobile Marketing Management
Language: en
Pages: 444

Mobile Marketing Management

Authors: Hongbing Hua
Categories: Business & Economics
Type: BOOK - Published: 2019-03-18 - Publisher: CRC Press

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With the development of mobile internet technology, people’s lifestyle and consumer behavior are changing rapidly. Nowadays, the products on the market are up
Handbook of Pricing Research in Marketing
Language: en
Pages: 617

Handbook of Pricing Research in Marketing

Authors: Vithala R. Rao
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Edward Elgar Publishing

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Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and
Handbook of Research on Identity Theory in Marketing
Language: en
Pages: 496

Handbook of Research on Identity Theory in Marketing

Authors: Americus Reed II
Categories: Business & Economics
Type: BOOK - Published: 2019-12-27 - Publisher: Edward Elgar Publishing

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The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and or