Handbook on Tourism Destination Branding
Language: en
Pages: 0
Authors:
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: World Tourism Organization (Unwto)

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Tourism has become one of the world's fastest growing economic sectors in recent years. Governments around the world are increasingly recognising the power of t
Destination Brands
Language: en
Pages: 393
Authors: Nigel Morgan
Categories: Business & Economics
Type: BOOK - Published: 2012-05-23 - Publisher: Routledge

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This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate
The Routledge Handbook of Destination Marketing
Language: en
Pages: 710
Authors: Dogan Gursoy
Categories: Business & Economics
Type: BOOK - Published: 2018-04-27 - Publisher: Routledge

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This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely c
The Routledge Handbook of Tourism Marketing
Language: en
Pages: 695
Authors: Scott McCabe
Categories: Business & Economics
Type: BOOK - Published: 2014-01-03 - Publisher: Routledge

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Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially cons
Destination Marketing
Language: en
Pages: 423
Authors: Steven Pike
Categories: Business & Economics
Type: BOOK - Published: 2012-08-06 - Publisher: Routledge

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The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75