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The Second Edition of Health Industry Communication: New Media, New Methods, New Message is a thorough revision fills a critical gap in the literature for communications students as well as students of health administration and public health. Featuring best practices and case studies from notable practitioners, the chapters offer a 360-degree view of the world of health communications from a business and promotions outlook as well as a look at special topics that impact health communicators.
The Second Edition of Health Industry Communication: New Media, New Methods, New Message is a thorough revision fills a critical gap in the literature for commu
Promotes an interdisciplinary approach to the study of health communication According to the Joint Commission, over 75% of all serious medical errors in this co
The Second Edition of Health Industry Communication: New Media, New Methods, New Message is a thorough revision fills a critical gap in the literature for commu
"This is a timely discussion of using new information technologies and media for communicating diverse health information to diverse audiences. This book is use
