Higher Education Utilization Study

This final report describes a survey by mail questionnaires of 2,993 colleges and universities to determine the uses each institution makes of television in their academic programs. The overall response rate was 94 percent, and the major findings indicated that approximately 71 percent of the institutions surveyed make some use of television, and 61 percent use television for instruction. Of those using it for instruction, 25 percent offer courses over television, and 36 percent use television to supplement existing courses. Findings reported in detail cover variations (1) among types of users, (2) among types of institutions, (3) between sole or primary TV outlets, (4) between consortium members and nonmembers, and (5) among past and future users. Included in the appendices are the survey instrument and responses to survey questions which cover the types and proportions of television use, the distributional outlets, courses offered over television, consortium membership, past and future uses of instructional television, and conditions related to the use of television for instruction. (Author/BK)