Health Care Marketing Management

Health Care Marketing Management
Author: Montague Brown
Publisher: Jones & Bartlett Learning
Total Pages: 230
Release: 1992
Genre: Marketing of Health Services
ISBN: 9780834203020

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This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.


Health Care Marketing Management
Language: en
Pages: 230
Authors: Montague Brown
Categories: Marketing of Health Services
Type: BOOK - Published: 1992 - Publisher: Jones & Bartlett Learning

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This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about mark
Hospital Marketing
Language: en
Pages: 116
Authors:
Categories: Business & Economics
Type: BOOK - Published: 1986 - Publisher:

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Essentials of Health Care Marketing
Language: en
Pages: 609
Authors: Berkowitz
Categories: Business & Economics
Type: BOOK - Published: 2016-08-15 - Publisher: Jones & Bartlett Publishers

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Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular
Strategic Marketing For Health Care Organizations
Language: en
Pages: 416
Authors: Philip Kotler
Categories: Medical
Type: BOOK - Published: 2020-12-31 - Publisher: John Wiley & Sons

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A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care ma
Strategic Marketing For Health Care Organizations
Language: en
Pages: 576
Authors: Philip Kotler
Categories: Medical
Type: BOOK - Published: 2008-05-09 - Publisher: John Wiley & Sons

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This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge