How Cities Become Brands

How Cities Become Brands
Author: Eric Häusler
Publisher: Springer Nature
Total Pages: 234
Release:
Genre:
ISBN: 3658437766

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How Cities Become Brands
Language: en
Pages: 234
Authors: Eric Häusler
Categories:
Type: BOOK - Published: - Publisher: Springer Nature

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City Branding
Language: en
Pages: 21
Authors: Viktoria Schoja
Categories: Business & Economics
Type: BOOK - Published: 2016-03-14 - Publisher: Anchor Academic Publishing

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City branding is a contemporary issue which is getting more important continuously as the competition between cities is growing. It helps to make a place desira
The Political Economy of City Branding
Language: en
Pages: 221
Authors: Ari-Veikko Anttiroiko
Categories: Business & Economics
Type: BOOK - Published: 2014-02-24 - Publisher: Routledge

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Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attra
How to Brand Nations, Cities and Destinations
Language: en
Pages: 212
Authors: T. Moilanen
Categories: Business & Economics
Type: BOOK - Published: 2008-12-14 - Publisher: Springer

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Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of a
Rethinking Place Branding
Language: en
Pages: 0
Authors: Mihalis Kavaratzis
Categories: Business & Economics
Type: BOOK - Published: 2014-12-08 - Publisher: Springer

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As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to de