How Customers Think

How Customers Think
Author: Gerald Zaltman
Publisher: Harvard Business Press
Total Pages: 356
Release: 2003
Genre: Business & Economics
ISBN: 9781578518265

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Despite the time and money spent on market research, 60% to 80% of new offerings fail.


How Customers Think
Language: en
Pages: 356
Authors: Gerald Zaltman
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: Harvard Business Press

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Despite the time and money spent on market research, 60% to 80% of new offerings fail.
All Customers Are Irrational
Language: en
Pages: 240
Authors: William J. CUSICK
Categories: Business & Economics
Type: BOOK - Published: 2009-07-15 - Publisher: AMACOM

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As many businesses are discovering, customer behavior doesn’t always make sense. That really shouldn’t be surprising. As recent studies have shown, people t
Experiential Marketing
Language: en
Pages: 447
Authors: Bernd H. Schmitt
Categories: Business & Economics
Type: BOOK - Published: 2000-12-11 - Publisher: Simon and Schuster

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Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinar
Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
Language: en
Pages: 210
Authors: Pete Blackshaw
Categories: Business & Economics
Type: BOOK - Published: 2008-07-08 - Publisher: Crown Currency

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In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated medi
How Customers Think
Language: en
Pages: 4
Authors: Gerald Zaltman
Categories:
Type: BOOK - Published: 2003 - Publisher:

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