How To Write A Single Minded Proposition
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How To Write A Single-Minded Proposition
Author | : Howard Ibach |
Publisher | : |
Total Pages | : 110 |
Release | : 2018-05-04 |
Genre | : Business & Economics |
ISBN | : 9780692120002 |
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In a step-by-step process, Howard demonstrates how five key ingredients on every creative brief work together to produce the single-minded proposition (SMP), the singular message that explains your brand's promise. Then he introduces you to two thought leaders who offer alternative ideas on where the creative brief can go.
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