I Am My Brand
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Language: en
Pages: 305
Pages: 305
Type: BOOK - Published: 2019-10-03 - Publisher: Bloomsbury Publishing
Shortlisted for the 2020 Business Book Awards I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the wor
Language: en
Pages: 241
Pages: 241
Type: BOOK - Published: 2017-10-10 - Publisher: HarperCollins Leadership
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing exp
Language: en
Pages: 337
Pages: 337
Type: BOOK - Published: 2011-10-10 - Publisher: Skyhorse Publishing Inc.
"This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of brandin
Language: en
Pages: 285
Pages: 285
Type: BOOK - Published: 2012 - Publisher: Advantage Media Group
In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marke
Language: en
Pages: 372
Pages: 372
Type: BOOK - Published: 2021-04-20 - Publisher: Amsterdam University Press
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its
