Handbook of Research on Mobile Marketing Management

Handbook of Research on Mobile Marketing Management
Author: Pousttchi, Key
Publisher: IGI Global
Total Pages: 582
Release: 2009-11-30
Genre: Computers
ISBN: 1605660752

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"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.


Advanced Marketing Management
Language: en
Pages: 321
Authors: Nikolaos Dimitriadis
Categories: Business & Economics
Type: BOOK - Published: 2018-11-03 - Publisher: Kogan Page Publishers

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Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start
Essentials of Marketing Management
Language: en
Pages: 764
Authors: Geoffrey Lancaster
Categories: Business & Economics
Type: BOOK - Published: 2017-08-24 - Publisher: Routledge

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The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array
Introduction to marketing management
Language: en
Pages: 825
Authors:
Categories:
Type: BOOK - Published: 1973 - Publisher:

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Introduction to Marketing Management
Language: en
Pages: 742
Authors: Stewart Henry Rewoldt
Categories: Marketing
Type: BOOK - Published: 1969 - Publisher:

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Marketing Management
Language: en
Pages: 796
Authors: J. Paul Peter
Categories: Marketing
Type: BOOK - Published: 2012-11-16 - Publisher:

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