The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
Author: Frank Rose
Publisher: W. W. Norton & Company
Total Pages: 385
Release: 2012-03-05
Genre: Business & Economics
ISBN: 0393341259

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This is a field guide to the visionaries - and the fans - who are reinventing the art of storytelling.