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Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.
A comprehensive and accessible introductory text for journalism students. Lanson and Stephens provide thorough instruction on writing and reporting, examples of
Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to medi
Numbers and statistical claims dominate today's news. Politics, budgets, crime analysis, medical issues, and sports reporting all demand numbers. Now in its thi
Kershner's The Elements of News Writing 3/e is a concise handbook that presents the essential rules of journalism, while offering in-depth analysis of the evolv
First there was the spoken word, the long-distance runner, and later the wall posters of ancient Rome and China. Here is an investigation of the human need to g
