Individual Choice Behavior
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Individual Choice Behavior
Author | : R. Duncan Luce |
Publisher | : Courier Corporation |
Total Pages | : 172 |
Release | : 2012-06-22 |
Genre | : Mathematics |
ISBN | : 0486153398 |
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This treatise presents a mathematical analysis of choice behavior. Starting with a general axiom, it then examines applications of the theory to substantive problems: psychophysics, utility, and learning. 1959 edition.
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The emerging interdisciplinary field of cognitive choice models integrates theory and recent research findings from both decision process and choice behavior. C