Innovation In Marketing
Download Innovation In Marketing full books in PDF, epub, and Kindle. Read online free Innovation In Marketing ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Innovation in Marketing
Author | : Peter Doyle |
Publisher | : Routledge |
Total Pages | : 238 |
Release | : 2012-10-02 |
Genre | : Business & Economics |
ISBN | : 1136015213 |
Download Innovation in Marketing Book in PDF, Epub and Kindle
Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.
Innovation in Marketing Related Books
Pages: 238
Pages: 252
Pages: 763
Pages: 413
Pages: 263