Contemporary Trends in Innovative Marketing Strategies
Language: en
Pages: 413
Authors: Barbosa, Belem
Categories: Business & Economics
Type: BOOK - Published: 2024-02-19 - Publisher: IGI Global

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In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive
Innovative Marketing Strategies Current Trends
Language: en
Pages: 409
Authors: Bedi
Categories: Customer relations
Type: BOOK - Published: 2010-01-01 - Publisher:

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Disruptive Marketing
Language: en
Pages: 268
Authors: Geoffrey Colon
Categories: Business & Economics
Type: BOOK - Published: 2016-08-09 - Publisher: AMACOM

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With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans. Getting a message through to
Trends and Innovations in Marketing Information Systems
Language: en
Pages: 475
Authors: Tsiakis, Theodosios
Categories: Business & Economics
Type: BOOK - Published: 2015-10-21 - Publisher: IGI Global

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Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that ar
Marketing Innovation Strategies and Consumer Behavior
Language: en
Pages: 490
Authors: Barbosa, Belem
Categories: Business & Economics
Type: BOOK - Published: 2024-04-09 - Publisher: IGI Global

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In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving,