Inside Real Innovation
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This breakthrough book gives a ground-floor view of the innovation process, showing how fundamental innovators really work. Then, it connects that knowledge to
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Type: BOOK - Published: 2019-10-22 - Publisher: Columbia University Press
Conventional business wisdom tells us that entrepreneurs are society’s main source of innovation. Young founders leave college with a big idea, get to work in
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Innovation may be the hottest discipline around today, in business circles and beyond. And for good reason. Innovation transforms companies and markets. It is t
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This book presents unique insights and advice on defining and managing the innovation transformation journey. Using novel ideas, examples and best practices, it
