Intercom On Starting Up
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Jobs to Be Done
| Author | : Anthony W. Ulwick |
| Publisher | : |
| Total Pages | : |
| Release | : 2016-10-25 |
| Genre | : |
| ISBN | : 9780990576747 |
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Why do some innovation projects succeed where others fail? The book reveals the business implications of Jobs Theory and explains how to put Jobs Theory into practice using Outcome-Driven Innovation.
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It’s easier than ever to build a new product. But developing a great product that people actually want to buy and use is another story. Build Better Products
