International Business Handbook (RLE International Business)
Language: en
Pages: 690
Authors: V.H. Kirpalani
Categories: Business & Economics
Type: BOOK - Published: 2013-02-15 - Publisher: Routledge

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The focus of the book is understanding international influences that affect international business, and relevant aspects of the world environment. These aspects
International Marketing (RLE International Business)
Language: en
Pages: 330
Authors: Colin Gilligan
Categories: Business & Economics
Type: BOOK - Published: 2013-01-04 - Publisher: Routledge

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This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context
The Growth of International Business (RLE International Business)
Language: en
Pages: 285
Authors: MARK CASSON
Categories: Business & Economics
Type: BOOK - Published: 2013-01-17 - Publisher: Routledge

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This book integrates the work of economists, management scientists and business historians. It applies the related concepts of transaction costs, internalisatio
Managing the Global Firm (RLE International Business)
Language: en
Pages: 373
Authors: Christopher A Bartlett
Categories: Business & Economics
Type: BOOK - Published: 2013-01-17 - Publisher: Routledge

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This volume assesses the situation for multinationals at the beginning of the 1990s, bringing together contributions from academics recognized as world leaders
Japanese Multinationals
Language: en
Pages: 298
Authors: Nigel Campbell
Categories: Business & Economics
Type: BOOK - Published: 1994-01-01 - Publisher: Routledge

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