International Business The New Realities Global Edition
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International Business
Author | : S. Tamer Cavusgil |
Publisher | : Pearson Australia |
Total Pages | : 657 |
Release | : 2014-08-01 |
Genre | : Business & Economics |
ISBN | : 1486011381 |
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The accelerating cross-border flow of products, services, capital, ideas, technology and people is driving businesses--large and small--to internationalise. International Business 2nd Australasian edition: the New Realities is a rigorous resource which prepares future managers to operate successfully in multinational settings. Case studies from a wide variety of markets relevant to Australasian business, including ASEAN countries as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business. The second edition of International Business features 10 new in-depth case studies specially created for this edition. For undergraduate students majoring in international business or post-graduate courses in international business.
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