International Cases In The Business Of Sport
Download International Cases In The Business Of Sport full books in PDF, epub, and Kindle. Read online free International Cases In The Business Of Sport ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
International Cases in the Business of Sport
Author | : Simon Chadwick |
Publisher | : Taylor & Francis |
Total Pages | : 287 |
Release | : 2017-02-28 |
Genre | : Sports & Recreation |
ISBN | : 1317623509 |
Download International Cases in the Business of Sport Book in PDF, Epub and Kindle
Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now in a fully revised and updated second edition, International Cases in the Business of Sport presents an unparalleled range of cutting-edge case studies that show how contemporary sport business is done and provides insight into commercial management practice. Written by a team of international experts, these case studies cover organisations and events as diverse as the NBA, the Americas Cup, the Tour de France, the PGA tour, FC Barcelona and the Australian Open tennis. They explore key contemporary themes in sport business and management, such as broadcast rights, social media, strategic development, ownership models, mega-events, sports retailing, globalisation, corruption and financial problems. Each case study also includes discussion questions, recommended reading and links to useful web resources. International Cases in the Business of Sport is an essential companion to any sport business or sport management course, and fascinating reading for any sport business professional looking to deepen their understanding of contemporary management.
International Cases in the Business of Sport Related Books
Pages: 287
Pages: 371
Pages: 314
Pages: 316
Pages: 314