International Communication Strategies of Chinese Radio and TV Networks
Language: en
Pages: 217
Authors: Duan Peng
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2017-04-13 - Publisher: Springer

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This book discusses the effect of communication strategies in the course of China’s national image building from both a theoretical and a practical perspectiv
Media Convergence and the Development Strategies of Radio and Television in China
Language: en
Pages: 171
Authors: Peng Duan
Categories: Social Science
Type: BOOK - Published: 2020-11-30 - Publisher: Springer Nature

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This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical
China's International Communication and Relationship Building
Language: en
Pages: 243
Authors: Xiaoling Zhang
Categories: Social Science
Type: BOOK - Published: 2022-06-24 - Publisher: Taylor & Francis

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This book provides a comprehensive and up-to-date scholarly examination of how China builds international relationships through public diplomacy practices, toge
The Young Researchers Conference on Cultural Policy and Cultural Diplomacy 21-22 August 2020
Language: en
Pages: 267
Authors: Assoc. Prof. Dr. Serhan ADA
Categories: Reference
Type: BOOK - Published: - Publisher: Hiperlink Eğitim İletişim Yayın Gıda Sanayi ve Pazarlama Tic. Ltd. Şti.

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We were in the mids of 2019 when we decided to organize a young researchers conference as the most important transnational event, subsequent to the inauguration
China's Media Go Global
Language: en
Pages: 366
Authors: Daya Kishan Thussu
Categories: Social Science
Type: BOOK - Published: 2017-11-27 - Publisher: Routledge

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As part of its ‘going out’ strategy, China is using the media to promote its views and vision to the wider world and to counter negative images in the US-do