International Public Relations And Public Diplomacy
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International Public Relations and Public Diplomacy
| Author | : Guy J. Golan |
| Publisher | : Peter Lang Incorporated, International Academic Publishers |
| Total Pages | : 0 |
| Release | : 2015 |
| Genre | : Diplomacy |
| ISBN | : 9781433126871 |
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Written by some of the leading thinkers in the field, the volume provides key lessons regarding global relationship-building and stakeholder engagement. This book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power.
