International Sport Management

International Sport Management
Author: Eric W. MacIntosh
Publisher: Human Kinetics Publishers
Total Pages: 457
Release: 2019-03-05
Genre: Business & Economics
ISBN: 1492556785

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International Sport Management, Second Edition, serves as an invaluable guide for students as they build careers that require an understanding of the relationships, influences, and responsibilities of sport management in a global context.


International Sport Management
Language: en
Pages: 457
Authors: Eric W. MacIntosh
Categories: Business & Economics
Type: BOOK - Published: 2019-03-05 - Publisher: Human Kinetics Publishers

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International Sport Management, Second Edition, serves as an invaluable guide for students as they build careers that require an understanding of the relationsh
International Sport Marketing
Language: en
Pages: 224
Authors: Michel Desbordes
Categories: Business & Economics
Type: BOOK - Published: 2019-04-05 - Publisher: Routledge

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How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book exami
Sports Marketing
Language: en
Pages: 306
Authors: Sean Ennis
Categories: Business & Economics
Type: BOOK - Published: 2020-11-14 - Publisher: Springer Nature

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Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. This textbook supports
Sport Marketing in a Global Environment
Language: en
Pages: 272
Authors: Ruth M. Crabtree
Categories: Sports & Recreation
Type: BOOK - Published: 2022-04-19 - Publisher: Routledge

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This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involv
Marketing Analysis in Sport Business
Language: en
Pages: 384
Authors: Kevin K Byon
Categories: Sports & Recreation
Type: BOOK - Published: 2022-07-15 - Publisher: Taylor & Francis

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This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and