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This book provides a solid, encompassing definition of Internet memes, exploring both the common features of memes around the globe and their particular regional traits. It identifies and explains the roles that these viral texts play in Internet communication: cultural, social and political implications; significance for self-representation and identity formation; promotion of alternative opinion or trending interpretation; and subversive and resistant power in relation to professional media, propaganda, and traditional and digital political campaigning. It also offers unique comparative case studies of Internet memes in Russia and the United States.
This book provides a solid, encompassing definition of Internet memes, exploring both the common features of memes around the globe and their particular regiona
How memetic media—aggregate texts that are collectively created, circulated, and transformed—become a part of public conversations that shape broader cultur
Taking “Gangnam Style” seriously: what Internet memes can tell us about digital culture. In December 2012, the exuberant video “Gangnam Style” became th
Taking “Gangnam Style” seriously: what Internet memes can tell us about digital culture. In December 2012, the exuberant video “Gangnam Style” became th
A global exploration of internet memes as agents of pop culture, politics, protest, and propaganda on- and offline, and how they will save or destroy us all. Me
