Internet Resources And Services For International Marketing And Advertising
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Internet Resources and Services for International Marketing and Advertising
Author | : James R. Coyle |
Publisher | : Greenwood |
Total Pages | : 372 |
Release | : 2002-05-30 |
Genre | : Business & Economics |
ISBN | : |
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"Each country's resources fall into three categories: General Business, General Research, and Advertising and Marketing. The General Business category provides Internet resources on e-commerce, Internet, or international trade environments, as well as electronic marketplaces. The General Research category consists mostly of Internet resources that provide market research and statistical information about a country's economic and social well-being, general statistical methodology resources are also included. The Advertising and Marketing category contains resources with information on advertising and marketing industries."--BOOK JACKET.
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