Introducing Marketing

Introducing Marketing
Author: John Burnett
Publisher: State University of New York Oer Services
Total Pages: 294
Release: 2018-07-11
Genre: Business & Economics
ISBN: 9781641760119

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"Integrated Marketing" boxes illustrate how companies apply principles.


Introducing Marketing
Language: en
Pages: 294
Authors: John Burnett
Categories: Business & Economics
Type: BOOK - Published: 2018-07-11 - Publisher: State University of New York Oer Services

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"Integrated Marketing" boxes illustrate how companies apply principles.
Introduction to Marketing
Language: en
Pages: 348
Authors: Johan Botha
Categories: Business & Economics
Type: BOOK - Published: 2005-09 - Publisher: Juta and Company Ltd

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With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forec
Introduction to Marketing
Language: en
Pages: 575
Authors: Adrian Palmer
Categories: Business & Economics
Type: BOOK - Published: 2012-03-29 - Publisher: Oxford University Press

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This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the
Introduction to Marketing Concepts
Language: en
Pages: 296
Authors: Graeme Drummond
Categories: Business & Economics
Type: BOOK - Published: 2006-08-11 - Publisher: Routledge

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Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with tim
Core Concepts of Marketing
Language: en
Pages: 0
Authors: John J. Burnett
Categories: Business & Economics
Type: BOOK - Published: 2003-06-12 - Publisher: Wiley

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Core Concepts of Marketing is a brief, paperback introduction to marketing principles that leads students to the marketing strategies and tools that practitione