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The appeal of semiotics lies in its apparent ability to establish a common framework for all disciplines, a framework rooted in the understanding of the sign as the universal means of communication. Introducing Semiotic provides a synoptic view of semiotic development, covering for the first time all the previous epochs of Western philosophy, from the pre-Socratics to the present. In particular, the book bridges the gap from St. Augustine (5th c.) to John Locke (17th c.). It delineates the foundations of contemporary semiotics and concretely reveals just how integral and fundamental the semiotic point of view really is to Western culture. Because of its clarity of exposition and careful use of primary sources, Introducing Semiotic will be an essential textbook for all courses in semiotics.
The appeal of semiotics lies in its apparent ability to establish a common framework for all disciplines, a framework rooted in the understanding of the sign as
This concise and highly accessible textbook outlines the principles and techniques of storytelling. It is intended as a high-school and college-level introducti
This comprehensive survey of semiotics examines its development from pre-Socratic philosophy to Peirce’s Sign Theory and beyond. In Introducing Semiotics, ren
Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created throu
"This definitive text is the single best work on Peirce's semeiotic (as Peirce would have spelled it) allowing scholars to extrapolate beyond Peirce or to apply
