Introduction To Marketing
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Introduction to Marketing
| Author | : Johan Botha |
| Publisher | : Juta and Company Ltd |
| Total Pages | : 348 |
| Release | : 2005-09 |
| Genre | : Business & Economics |
| ISBN | : 9780702165115 |
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With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forecast? and What is the best way to conduct market research? Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.
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