Introduction To Marketing Concepts
Download Introduction To Marketing Concepts full books in PDF, epub, and Kindle. Read online free Introduction To Marketing Concepts ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Introduction to Marketing Concepts
Author | : Graeme Drummond |
Publisher | : Routledge |
Total Pages | : 295 |
Release | : 2006-08-11 |
Genre | : Business & Economics |
ISBN | : 1136392270 |
Download Introduction to Marketing Concepts Book in PDF, Epub and Kindle
Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding of the main concepts of marketing. The authors focus only on the points that are needed to be able to understand the theory, without the entanglement of additional information. This ensures students do not have to wade through non-essential information to get to grips with the subject. A balance between basic marketing and strategic concepts makes it suitable for all levels. Each chapter contains a series of vignettes to illustrate the theory, with e-marketing perspective evident throughout and a Web-based resource that accompanies the text.
Introduction to Marketing Concepts Related Books
Pages: 295
Pages: 1455
Pages: 760
Pages: 288
Pages: 294