Islamic Branding and Marketing
Language: en
Pages: 185
Authors: Paul Temporal
Categories: Business & Economics
Type: BOOK - Published: 2011-06-24 - Publisher: John Wiley & Sons

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Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The
Islamic Marketing and Branding
Language: en
Pages: 279
Authors: T. C. Melewar
Categories: Business & Economics
Type: BOOK - Published: 2017-12-06 - Publisher: Routledge

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Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in bo
Brand Islam
Language: en
Pages: 294
Authors: Faegheh Shirazi
Categories: Social Science
Type: BOOK - Published: 2016-08-02 - Publisher: University of Texas Press

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From food products to fashions and cosmetics to children’s toys, a wide range of commodities today are being marketed as “halal” (permitted, lawful) or �
The Principles of Islamic Marketing
Language: en
Pages: 261
Authors: Baker Ahmad Alserhan
Categories: Business & Economics
Type: BOOK - Published: 2016-03-03 - Publisher: CRC Press

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The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a
Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control
Language: en
Pages: 411
Authors: Rishi, Bikramjit
Categories: Business & Economics
Type: BOOK - Published: 2015-02-28 - Publisher: IGI Global

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In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to