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With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join
Grounded in the best practices of effective writing instruction, Joining the Conversation’s rhetorical approach teaches students the key critical thinking ski
This ebook has been updated to provide you with the latest guidance on documenting sources in MLA style and follows the guidelines set forth in the MLA Handbook
Social Skills for Teenagers With Developmental and Autism Spectrum Disorders uses discussion, handouts, tips and activities to walk parents and therapists throu