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Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.
Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of jo
Book Companion Site For at least a decade, media prognosticators have been declaring the death of radio, daily newspapers, journalistic ethics, and even journal
Repurposing print journalism for the Internet and beyond, convergent journalism invigorates and transforms how we create and experience media. The present book
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a manageri
Convergence is happening around the world. It represents a new form of reporting and may well be the future for journalism. Full convergence involves a radical