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Download Kiss & Sell: Writing for Advertising Book in PDF, Epub and Kindle
Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved. As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, youll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry.
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Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies em
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This book is a collective effort on the authors' part to remember KISS, one of the most important hard-rock bands of the 1970s and 1980s. Arguably KISS was the
A behind-the-scenes look at the mix of hard rock and business, this insider's tell-all shows how images are built, money is made, and profits are spent.
This book is a collective effort on the authors? part to remember KISS, one of the most important hard-rock bands of the 1970s and 1980s. Influenced by the glam
