Language In International Business
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Language in International Business
| Author | : Rebecca Piekkari |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 268 |
| Release | : 2014-11-28 |
| Genre | : Business & Economics |
| ISBN | : 1784710997 |
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Responding to the growing interest in the role of language in international business, this book presents language as a critical management challenge for the internationalizing firm. Several perspectives are explored, including the individual, the firm
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