Letter Design In The Graphic Arts
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Letter Design in the Graphic Arts
| Author | : Mortimer Leach |
| Publisher | : New York : Reinhold Publishing Corporation |
| Total Pages | : 204 |
| Release | : 1960 |
| Genre | : Advertising layout and typography |
| ISBN | : |
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This is the only book that covers all three major sources of letter forms - type, hand lettering, and photo-process lettering - in terms of their esthetic value and their application in the graphic arts. Many advertising posters and package designs are reproduced in full.
Letter Design in the Graphic Arts Related Books
Language: en
Pages: 204
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Type: BOOK - Published: 1960 - Publisher: New York : Reinhold Publishing Corporation
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With tips on creative combinations and layout suggestions based on examples in the book, Letter Design in the Graphic Arts is sure to be a unique and inspiring
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From whimsical to elegant, and old-school influences to new school—Goodtype’s The Art of Lettering showcases dynamic hand lettering from today’s young and
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This chronological study traces the evolution of graphic form, from Antiquity through the Middle Ages and up through the age of technology. Each period is expla
