Lexus
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Lexus
| Author | : Chester Dawson |
| Publisher | : John Wiley & Sons (Asia) Pte. Limited |
| Total Pages | : 304 |
| Release | : 2004-09-06 |
| Genre | : Business & Economics |
| ISBN | : |
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A fascinating insight into how Toyota conceived, developed and launched its own luxury car brand - Lexus. This remarkable success story will explain how the Japanese giant went from zero to 25% share of the luxury car market in the space of only ten years.
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