Libraries, Mission, and Marketing

Libraries, Mission, and Marketing
Author: Linda Wallace
Publisher: American Library Association
Total Pages: 92
Release: 2004
Genre: Business & Economics
ISBN: 9780838908679

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For every library director and administrator, there is a way to describe your organization's value to the community in a few clear, targeted sentences. Create your mission statement and put it to work! Here's how to do it, along with winning models to inspire you in the process. You'll better communicate why what you do is important and how your library makes a difference in its community.


Libraries, Mission, and Marketing
Language: en
Pages: 92
Authors: Linda Wallace
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: American Library Association

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For every library director and administrator, there is a way to describe your organization's value to the community in a few clear, targeted sentences. Create y
Marketing and Social Media
Language: en
Pages: 323
Authors: Lorri Mon
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2020-12-07 - Publisher: Rowman & Littlefield

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Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum
Strategic Marketing in Library and Information Science
Language: en
Pages: 268
Authors: Irene Owens
Categories: Electronic books
Type: BOOK - Published: 2002 - Publisher: Routledge

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Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters tha
Blueprint for Your Library Marketing Plan
Language: en
Pages: 158
Authors: Patricia H. Fisher
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: American Library Association

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In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a co
Marketing Concepts for Libraries and Information Services
Language: en
Pages: 246
Authors: Eileen Elliott De Sáez
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2002 - Publisher:

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The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensu