Life Style and Psychographics

Life Style and Psychographics
Author: William D. Wells
Publisher:
Total Pages: 380
Release: 1974
Genre: Psychology
ISBN:

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Life Style and Psychographics
Language: en
Pages: 17
Authors: William D. Wells
Categories: Business & Economics
Type: BOOK - Published: 2011-06-30 - Publisher: Marketing Classics Press

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Life Style and Psychographics provides an opportunity to obtain a firm grasp of the emerging dimensions of life style and psychographic analysis. The specific a
Values, Lifestyles, and Psychographics
Language: en
Pages: 430
Authors: Lynn R. Kahle
Categories: Psychology
Type: BOOK - Published: 2014-03-05 - Publisher: Psychology Press

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This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner an
Life Style and Psychographics, Chapter 13
Language: en
Pages: 51
Authors: William D. Wells
Categories: Business & Economics
Type: BOOK - Published: 2011-06-30 - Publisher: Marketing Classics Press

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Lifestyle Market Segmentation
Language: en
Pages: 199
Authors: Art Weinstein
Categories: Business & Economics
Type: BOOK - Published: 2014-05-12 - Publisher: Routledge

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Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 of years marketing and teaching experience to prac
Consumer Profiles (RLE Consumer Behaviour)
Language: en
Pages: 202
Authors: Barrie Gunter
Categories: Business & Economics
Type: BOOK - Published: 2014-12-05 - Publisher: Routledge

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Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 19