Lights Camera Campaign
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Lights, Camera, Campaign!
Author | : David Andrew Schultz |
Publisher | : Peter Lang |
Total Pages | : 348 |
Release | : 2004 |
Genre | : Language Arts & Disciplines |
ISBN | : 9780820468310 |
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Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads--mostly in the US but also in Canada--to explain how ads are constructed, why some work and some fail, and the factors about political ads that allow them
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