Local Players In Global Games
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Local Players in Global Games
| Author | : Peer Hull Kristensen |
| Publisher | : Oxford University Press |
| Total Pages | : 375 |
| Release | : 2005 |
| Genre | : Business & Economics |
| ISBN | : 0199275610 |
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What happens when previously autonomous firms from different countries, each with their own identities, routines and capabilities, come together inside a single multinational corporation? This book tackles this question through an empirical study of the strategic constitution of a multinational.
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