Luxury World
Download Luxury World full books in PDF, epub, and Kindle. Read online free Luxury World ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Luxury World
Author | : Mark Tungate |
Publisher | : Kogan Page Publishers |
Total Pages | : 256 |
Release | : 2009-10-03 |
Genre | : Business & Economics |
ISBN | : 0749458569 |
Download Luxury World Book in PDF, Epub and Kindle
The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands, and how have they reacted to the rise of the "mass luxury" sector? What strategies do they use to lift themselves into the realm of the truly elite? Who are their customers - and what kind of lives do these remarkable people lead? How do luxury brands attract and retain them? And above all, where can the industry turn now excess is out of fashion? With wit, accuracy and insatiable curiosity, Luxury World takes us on a voyage around the luxury universe, slipping behind the facades of the world's most sophisticated businesses to demonstrate how they function. Among other destinations, Luxury World visits Swiss watchmakers, the Champagne houses of France, the diamond district of Antwerp, the luxury enclave of Monte Carlo, the discreet ateliers of the last craftsmen and a host of brands in Paris - the self-proclaimed capital of elegance. Along the way, he uncovers the true face of today's luxury industry.
Luxury World Related Books
Pages: 256
Pages: 187
Pages: 298
Pages: 350
Pages: 350